What car do you drive?
I don’t drive a car but I do have a truck, a quad and a middle age Harley. Think it makes me a rebel.
Whats your favourite restaurant?
The oasis of peace on Tynemouth beach that is Crusoe’s.
Who or what makes you laugh?
My eight year old as he grows into a fantastic human being. My wife when she is angry with my constant search for new things.
What is your favourite book?
At this moment Daniel Kahneman, Thinking Fast and Slow. However, I am writing a children's story with my son about magical creatures, different worlds and a whole different way of doing things. I just love when I get time to do this.
What was the last album you bought?
Folk Tale by Christy Moore.
What is your ideal job, other than the one you already have?
Politician for Labour. Prime Minister would not have been bad.
If you had a talking parrot, whats the first thing you would teach it to say?
Be the change you want to see or stop whinging about what you get by doing the same thing again and again and expecting a different result every time.
What is your greatest fear?
Not having enough time to do all the things I want to do.
What is the best piece of business advice you have ever received?
If you are not making a mistake a week, you are not stretching yourself. Jeffrey A Joerres, CEO Manpower.
And the worst?
Take your time.
What is your poison?
Ahhh - Guinness when in Ireland. Red wine when I am trying to be professional.
What newspapers do you read?
Financial Times for business, Mirror for sport, Guardian for news and Twitter for general information. Yes I am a consummate reader of stuff.
How much was your first pay packet and what was it for?
Working on club doors at 3 pound an hour.
How do you keep fit?
Run with two big dogs on Tynemouth beach. Did my 15th Great North Run this Year and promised to do 21 but now that I have an eight year old I will have to keep going until he can run with me.
What is your most irritating habit?
Talking, talking, talking.
What is your biggest extravagance?
Gadgets - always looking for new and exciting ones in the marketplace.
Which historical or fictional character do you most identify with or admire?
Reading Nelson Mandela, and Gandhi, I am always humbled by those who achieve so much with so little.
Which four famous people would you most like to dine with?
Bill Clinton, Aung San Suu Ky, Bill Shankly and Chelsea Peretti.
How would you like to be remembered?
For my funeral I have asked my wife to have a party, drink loads, laugh lots and generally break a few rules.