Watching The White House spokesperson promise to fight the news media "tooth and nail" over what it sees as unfair attacks did make think about how we communicate with each other and the normal bias we use when presenting our "facts". Bias in business communication often emerges when people filter language too closely through personal experience, without regard to the insight of peers or customers. I often find that communication embodies a bias in terms of how leaders and organisations try to control information. Love him or hate him, Donald Trump is a master at saturating each and every news cycle, allowing him to spread his message.
On his first full day as president, Trump said he had a "running war" with the media and accused journalists of underestimating the number of people who turned out on Friday for his swearing-in. His pride his hubris his demand for attention mean that any press coverage that he feels is not favourable will result in him claiming fake news. His constant attacks on main stream journalism has an agenda: to discredit as the establishment placing fake news, whilst his medium twitter is where facts are aired along with the true voice of the oppressed or disenfranchised. White House officials made clear, without allowing anyone to question their statements, that facts are in their gift and that no truce was on the horizon. Communication is the glue that holds relationships together and should not be treated as an after-thought. I remember when I started work I read somewhere to never confuse a memo with reality.
“The ability to control my emotions and my actions, regardless of circumstance, sets me apart from other men.”- Navy SEAL Creed
If you want to communicate well:
1. Speak not with a forked tongue
2. Engage personally and emotionally with the topic
3. Focus on what’s in it for the other person
4. If people smell personal agenda creditability is lost
5. Be very specific and focused
6. Have a very open mind
7. Shut up and listen with eyes, mind and body
8. Replace ego with empathy
9. And.... and know your subject - don’t sell bullshit